Key Project Traits:
- Brand Identification
- Adobe Illustrator, Adobe Photoshop
- Designed by Maggie Robison
The client expressed a liking for luxury logo designs and metallic styling. I focused on silver as the control color and referenced it to incorporate other shades of the color palette.
A key component of this design is the phoenix. The phoenix holds a bold presence without overshadowing the prominent mirrored K.
To mesh with the MMA gym feel, I incorporated some depth to bring the logo to life. In addition, some gradient was added to the design to fulfill the lux look and add a hint of edge.
The typography has been custom-made in order to mesh with the design’s shapes, points, and overall style.